Few days ago I was talking to an associate at the health club I just joined. (Never had spare time when I was employed.) We began talking about our personal trainers. If you aren't familiar with the term, these are fitness professionals who have been trained to design work-out routines based on personal strengths, needs and goals.
In any case, Rick said something that bulls-eyed me right in the middle of my eyes. "I got so confused reading all the books and fitness periodicals. Any one has their own opinion of what rewards the best. I finally figured if I was going to strengthen my fitness, I could as well pick one professional, listen to them and follow their routine."
afterwards, as I was driving my sore body home, I was thinking about how appropriate Rick's reply was to internet marketing. Everyone's a pro. (although people who have yet to sell their first eBook.) And there are million programs, books, secrets, techniques and strategies that will do the job for you.
The problem is, you can very easily fall into what my favorite business school professor called, "Analysis Paralysis". That's where a lot of people are drowning. They continue reading, and it gets in the way of actually doing something.
***** I was guilty *****
I was guilty of this, too. I must have purchased several hundred dollars worth of books and courses until I saw what was working for me, with my own internet business.
Fortunately, the professional I decided to follow was, in hindsight, an excellent choice. And by following his advice and following his ideas, I have created a couple of thriving income streams.
I'm not telling you that my "guru" is the right choice for everyone. The point is to pick one or maybe a couple of people you really appreciate, and model them. Certainly, make sure they are really successful in their own businesses first. But when you find someone you appreciate and who have got the style you like, listen to their advice and follow what they suggest in their writings.
***** Save Your Brain *****
Using this strategy can save many brain cells that you would spend shifting strategies and tactics. It avoids bewilderment and provides you a good point of reference from which to work.
You don't have to keep reading and searching for the newest eBooks. Presume your guru knows the latest methods and will advise you of how good they do their job.
I'm not saying you never look at another eBook or eZine again, it's just that when you have one principle star you stay with, it's that much easier to see your way, working from home.
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